![]() Not all advertising needs to be that way, and given the number of people who pass around the latest viral video ad or watch the Super Bowl just for the ads, it's pretty clear that people like certain types of advertising very much. It just means they hate totally annoying, intrusive and unwanted advertising. ![]() However, that hardly means that people hate advertising. The evidence? More than half of US household use some kind of ad-blocking technology, such as a spam filter or a pop-up blocker. Forrester Research has a report out that's getting some press coverage claiming that consumers hate advertising.
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